• Rufus Logo for Nickelodeon by Shari Margolin Design Co.

     

  • Rufus Logo for Nickelodeon by Shari Margolin Design Co.

  • Rufus Logo for Nickelodeon by Shari Margolin Design Co.

Logo for a Nickelodeon movie about a dog that turns into a boy. The movie starts out pretty dark, so one of the considerations was that the logo, appearing right after the intro sequence, feel bright and fun to set the stage for the tone of the majority of the film. I also wanted to convey the canine aspect of the plot, hence the furry type and end of the “R” resembling a dog’s tail. Had lots of fun on this project!